At Golden Luxury Auto, Corp., through our subsidiaries, including Golden Luxury Rentals, Golden Luxury Car Rentals, (collectively referred to as “Golden Luxury Auto,” “we,” “our,” or “us”), we value your privacy. This privacy policy (“Privacy Policy”) explains how we collect, use, and protect personal information that we gather from and about our customers through our websites, mobile apps, online booking tools, rental and sales locations, and third-party sources. By using our websites or mobile apps, you agree to the collection, use, and disclosure of your information as described in this policy.
To determine who the data controller is for your personal data, please refer to the Data Controllers and Contact Details by Country section.
Due to the nature of our operations, we may share your reservation and booking information with independent franchisees or licensees (“Licensees”). These Licensees operate independently from Golden Luxury Auto and may have their own privacy policies governing the rental data you provide to them. We encourage you to review the privacy policy of the Licensee involved in your transaction.
When engaging in transactions with us, using our websites, or visiting our locations, you may be asked to provide certain personal information. While you may choose not to provide certain information, this could limit your ability to access some services or products. The personal information we collect includes, but is not limited to:
With your consent, we may access location data from your mobile device or IP address to provide services or notifications. If you no longer wish to share this data, you can adjust your device settings to disable location services. Similarly, if you have permitted access to your device’s camera for uploading photos, you can revoke that access through your device settings.
In certain areas of our sites, you may enter your friend’s name and contact information for purposes such as sending an email invitation. Before providing such information, ensure you have your friend’s consent. Information you provide will not be used for further marketing unless your friend requests services.
When visiting our websites, certain data may be automatically provided by your computer. This includes:
We may combine non-personal information collected automatically with personal information you provide, helping us to tailor the website experience to your preferences and interests.
Golden Luxury Auto and its partners use cookies, pixel tags, HTML 5 storage, and similar technologies across our websites and promotional emails. These tools allow us to monitor site usage, enhance your user experience, optimize advertisements, and measure the effectiveness of marketing efforts. While our websites do not currently respond to “Do Not Track” browser requests, there are other methods for managing cookies and tracking. Learn more about managing privacy settings for Flash cookies and other online tracking technologies on our Online Tracking and Advertising page.
Golden Luxury Auto vehicles may be equipped with telematics systems such as OnStar, which can provide location data, crash notifications, vehicle diagnostics, and more. The terms of use and privacy policies for these telematics systems are set by the provider or manufacturer (e.g., OnStar’s terms at onstar.com). Use of the telematics system during rentals is subject to these terms.
Our websites and online marketing are not intended for individuals under 18 years old. Golden Luxury Auto does not knowingly collect personal data from minors. If you believe we have unintentionally collected personal data from a minor, please notify us at privacy@goldenluxuryauto.com.
We use the information we collect to:
We may combine information you provide with data related to your transactions or data from third parties to provide better services and optimize your experience.
We retain the data collected for a commercially reasonable period, after which it may be used for statistical, marketing, or analytical purposes.
We may share your personal data with subsidiaries or affiliates to complete your transactions and for marketing purposes. Golden Luxury Auto may also share vehicle telematics data with emergency service providers, telematics operators, or other parties as required by law or contractual obligations.
Other instances in which we may disclose your information include:
If personal data is transferred during a business transaction, the parties involved must agree to limit the data’s use to purposes related to the transaction. We will notify you of any ownership changes via email or a website notice.
Our websites provide options for managing the collection and use of your personal data. You may choose to opt-in or opt-out of receiving marketing communications, and you may adjust your privacy settings as needed.
If you would like to opt-out of third-party advertising or email marketing, follow the instructions provided in each communication or adjust your privacy settings accordingly.
We may display customer testimonials or reviews on our websites. With your consent, we may include personally identifiable information. If you wish to have a testimonial removed, please contact us using the information provided below.
Our websites may link to external sites that have different privacy practices. Golden Luxury Auto is not responsible for the content or privacy policies of these third-party sites.
We prioritize the security of your personal data and utilize encryption technology, such as Secure Sockets Layer (SSL), for sensitive transactions. However, no data transmission over the internet is completely secure. We take reasonable steps to protect the data we collect, but we cannot guarantee complete security.
If you have a username and password for any of our site features, you are responsible for maintaining the confidentiality of your password. Be cautious when using public or shared computers.
Your data may be transferred to or processed in countries outside of your residence, including the United States. By using our websites or apps, you consent to the international transfer of your data. Privacy laws in other countries may offer different levels of protection than in your home country.
We may update this Privacy Policy to reflect changes in our data practices. If significant changes are made, we will notify you via email or through a website notice before the changes take effect. We encourage you to review this page periodically for the latest information.
Contact Us
If you have any questions or concerns about this Privacy Policy, please contact us at:
Golden Luxury Auto, Inc.
5 South 500 West, Salt Lake City, Utah 84101
Email: privacy@goldenluxuryauto.com